Two days in June are every year dedicated to the Cherry Festival, which is held in Kyustendil. This is the region where the best-quality cherries are produced and people are impatient to see well-ripen cherries, as they are regarded as heralds of summer and the gate that leads to fertility in the whole Kyustendil region.

The place of the festival is actually called the Fruit Garden of Bulgaria, famous for its delicious cherries. Usually, the festival runs for consecutive days in June and the festival devoted to various sorts of cherries which were produced in the region of Kyustendil. There’s a rich artistic program with dances, rituals, and songs which present the magic of the cherry and its influence on Bulgarian folklore.

The first national fruit-growing exhibition was launched there in the remote 1896.